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Healthcare marketing is in a transition moment. Third-party cookies are fading, regulators are scrutinizing tracking technologies on hospital and health system websites, and privacy-minded patients expect brands to treat their data like protected health information even when it falls outside classic medical records. Marketers still need performance data to hit growth targets. Legal and compliance […]
In April 2025, one of the country’s largest hospital networks found itself thrust into the spotlight after regulators uncovered widespread privacy violations embedded within their seemingly innocuous department-finder tools. Patients looking for specialized services like oncology treatments or fertility counseling were unknowingly feeding sensitive data—ZIP codes, health-related queries, and even their precise locations—into third-party […]
Improve patient portals with 2025 trends in healthcare website optimization for secure, personalized digital experiences.
Signals for HIPAA-Compliant Tracking helps healthcare marketers safely tracking conversions and optimize ad performance.